Work with us

About SentryX

Built for operators. Run by operators.

Built to solve the gap between hiring full-time and hiring consultants. Neither owns the outcome. We’re the third option.

Work with usMeet the team

The third option

Neither owns the outcome. We do.

Hiring full-time

Months to recruit and ramp — and you still only fill one seat.

Doesn’t own the whole outcome

Hiring consultants

Reports and recommendations from the outside. Execution is left to you.

Doesn’t own the outcome

SentryX operators

An embedded, four-function team that runs the work and answers for the result.

The third option — we own it

Unlike agencies that run tactics

We own strategy and results.

Our vision is simple. SentryX aims to be your embedded operators to unlock growth. We focus on two of the most important things for your business: cash flow and growth.

01

Cash flow

Finance and systems operators who own the numbers, the invoicing and the processes underneath them.

02

Growth

Growth and product operators who own acquisition, revenue and the product that keeps customers coming back.

Leadership

Led by operators with boardroom and Asia depth.

A former PwC partner in Houston and a US–Asia leader active in the Australia-Vietnam Leadership Dialogue — the bridge advantage, in person.

Charlie Adams, Managing Director

Charlie Adams

Managing Director · 🇺🇸 Houston, TX

Seasoned operator who partners with founders & CEOs to untangle messy functions and turn them into clean, scalable systems.

LinkedIn charlie@sentrystrategy.com +1 713-858-1341
Nick Le, Managing Director

Nick Le

Managing Director · 🇺🇸 USA

Fractional operator-strategist who embeds into growing businesses to run the ops, finance, and execution engine so founders can stay on the field.

LinkedIn nick.le@sentrystrategy.com +1 832-772-5951
Nick Le hosting the Chair Chat at Asia Society Australia’s Generation Asia forum Nick Le

Asia Society Australia · Generation Asia Young Leaders Forum

On stage for the next generation of Asia-ready leaders

Nick hosted the Chair Chat at Asia Society Australia’s national Generation Asia Young Leaders Forum, talking with Stuart Fuller about his leadership journey with Asia and the skills the next generation needs — part of Nick’s wider work with the Australia-Vietnam Leadership Dialogue (AVLD).

He also launched OFA — Opportunities For All, a free, filterable directory of 400+ competitions and learning opportunities for young people.

View on LinkedIn
Charlie Adams, Managing Director at SentryX Charlie Adams

Houston, TX · Former Partner at PwC

From Big Four partner to hands-on operator

Before SentryX, Charlie was a Partner at PwC and founded Soñar Capital Partners, helping companies build financial stability and get ready to grow — through advisory work, interim leadership seats or an equity stake.

Today he partners with founders and CEOs to untangle messy functions and turn them into clean, scalable systems.

View on LinkedIn

Why Vietnam — the bridge advantage

US-caliber strategy. Vietnam-based execution.

SentryX operates across the US and Vietnam strategically — so your business keeps moving while you sleep.

🇺🇸 United States

Boardroom-grade thinking, investor-ready operations, and Western-market positioning that holds up under due diligence.

--:--Houston (US Central)

🇻🇳 Vietnam

On-the-ground operators across HCMC and Hanoi. Overnight turnaround. Real-time sync with your US business hours.

--:--Ho Chi Minh City

  • US-caliber strategic thinking
  • Vietnam-based execution depth
  • Real-time time zone coverage

The team

Meet the team behind SentryX.

Operators across the United States, Vietnam and the Philippines — diverse backgrounds, one standard: own the outcome.

Charlie Adams, Managing Director at SentryX

🇺🇸 USA

Charlie Adams

Managing Director

Seasoned operator who partners with founders & CEOs to untangle messy functions and turn them into clean, scalable systems.

Nick Le, Managing Director at SentryX

🇺🇸 USA

Nick Le

Managing Director

Fractional operator-strategist who embeds into growing businesses to run the ops, finance, and execution engine so founders can stay on the field.

Emmi Le, Operations Specialist at SentryX

🇻🇳 Vietnam

Emmi Le

Operations Specialist

Detail-obsessed operator who keeps the daily engine humming across finance, admin, and client delivery.

Jonathan Tubay, Technology Lead at SentryX

🇵🇭 Philippines

Jonathan Tubay

Technology Lead

Full-stack builder who ships the automations, integrations, and internal tools that give our clients a real tech advantage.

Doris Le, Creative Lead at SentryX

🇻🇳 Vietnam

Doris Le

Creative Lead

Multi-disciplinary creative who shapes brand, content, and campaign work that actually moves the needle for clients.

Tram Anh Tran, Growth Specialist at SentryX

🇻🇳 Vietnam

Tram Anh Tran

Growth Specialist

Data-driven growth operator who owns pipeline, outreach, and lead-gen engines end-to-end.

Thu Pham, Graphic Design at SentryX

🇻🇳 Vietnam

Thu Pham

Graphic Design

Visual designer who brings brand systems and marketing assets to life across every channel we touch.

Linh Nguyen, Growth Support at SentryX

🇻🇳 Vietnam

Linh Nguyen

Growth Support

Growth-side operator who supports content, outreach, and the daily campaigns that keep SentryX showing up across every channel.

operator functions, one team
4
operators on the bench
8
countries — US, Vietnam, Philippines
3
maximum response time
48h

Client voices

What working with SentryX feels like.

Tejas Tonic product line Texas craft beverage brand

The SentryX team is what sets us apart. The team brings together diverse backgrounds and ideas, leading to more creative solutions. We work with the best and they deliver their best.

Tejas TonicSentryX client
Intac Advisory — Independent insurance advisory Independent insurance advisory

Nick and the SentryX team truly allows us to be focusing on our customers, and doing our best to deliver value to our customers and stay competitive in the market.

Intac AdvisorySentryX client
Tool Mart — Industrial tool retail Industrial tool retail

Nick and the SentryX team changed the digital marketing game for us entirely. From SEO, Paid Ads, to running and managing our social media, we are getting 10x the exposure and growing our business thanks to the SentryX team.

Tool MartSentryX client

Limited engagements

Ready to stop advising and start operating?

We take on a limited number of engagements. If you’re scaling between $1M–$20M and need operators — not consultants — let’s talk.

Talk to us